Using Text Analysis for Better Content Strategy

Text analysis goes beyond simple word counting. Modern content strategy relies on detailed text metrics to optimize for search engines, improve readability, and enhance user engagement.

Key Text Metrics for Content Strategy

Word Count

Different content types have optimal word count ranges:

• Blog posts: 1,500-2,500 words for SEO
• Product descriptions: 150-300 words
• Meta descriptions: 150-160 characters
• Social media posts: Platform-specific limits

Reading Time

Average reading speed is 200-250 words per minute. Use this to estimate engagement time and plan content length accordingly.

Sentence Length

Shorter sentences improve readability. Aim for an average of 15-20 words per sentence for web content.

SEO Optimization Through Text Analysis

Keyword Density

Monitor keyword usage to avoid over-optimization while ensuring adequate coverage:

• Primary keyword: 1-2% density
• Secondary keywords: 0.5-1% density
• Natural language variations

Content Depth Indicators

• Paragraph count for structure
• Subheading distribution
• Topic coverage breadth
• Supporting detail density

Readability Analysis

Flesch Reading Ease

Scores range from 0-100, with higher scores indicating easier reading:

• 90-100: Very easy (5th grade level)
• 80-89: Easy (6th grade level)
• 70-79: Fairly easy (7th grade level)
• 60-69: Standard (8th-9th grade level)

Improving Readability

• Use shorter sentences
• Choose simpler words when possible
• Break up long paragraphs
• Add subheadings and bullet points

Platform-Specific Optimization

Social Media

• Twitter: 280 characters max, 71-100 characters optimal
• Facebook: 40-80 characters for posts
• LinkedIn: 150-300 characters for updates
• Instagram: 138-150 characters for captions

Email Marketing

• Subject lines: 30-50 characters
• Preview text: 90-110 characters
• Email body: 50-125 words optimal

Content Planning with Text Analysis

Editorial Calendar Optimization

Use text metrics to plan content variety:

• Mix of short and long-form content
• Balanced reading times
• Consistent publishing schedule
• Topic depth variation

Performance Correlation

Track how text metrics correlate with performance:

• Engagement rates vs. word count
• Conversion rates vs. reading time
• Social shares vs. content length
• SEO rankings vs. content depth

Tools and Automation

Content Analysis Tools

• Text counters (like our text analysis tool)
• Readability analyzers
• SEO content optimization platforms
• Grammar and style checkers

Workflow Integration

• CMS plugins for real-time analysis
• Editorial workflow checkpoints
• Automated reporting dashboards
• Content performance tracking

Advanced Analysis Techniques

Sentiment Analysis

Understand the emotional tone of your content and its impact on audience response.

Topic Modeling

Identify key themes and ensure comprehensive topic coverage.

Competitive Analysis

Compare your content metrics with top-performing competitors in your niche.

Ready to analyze your content? Use our text counter tool to get detailed statistics about your writing.